Landing Page & CRO Audit
Conversion Rate Optimization
That Turns Clicks
Into Customers
You’re paying for every Google Ads click. Our conversion rate optimization service audits your landing pages, identifies friction that can stop visitors from buying, calling or filling your form, and shows you practical ways to improve.
GadsPro
YOUR GROWTH PARTNER
Better Pages.
More Customers.
Opens your email app. Review and send your enquiry.
Rated 4.9/5
By business owners
1,000+ Projects
Delivered across businesses
6+ Years
Turning searches into enquiries
BEFORE YOU INCREASE YOUR AD BUDGET
You Paid for the Click.
What Stopped the Customer?
More traffic will not fix a page that leaves people unsure. If visitors cannot quickly understand your offer, trust your business or find the next step, you could be paying to lose potential customers.
Our conversion rate optimization audit identifies the friction between the click and the sale or enquiry. You get a prioritized plan to make your message clearer, build confidence and make buying or contacting you easier, before deciding whether to spend more on ads.
Find the friction
See where unclear offers, weak trust or difficult next steps can lose suitable visitors.
Prioritize the fixes
Get a practical action plan ranked by likely impact and effort, ready for your team.
Measure the change
Review meaningful actions against your baseline after the agreed improvements go live.
THE GAP AFTER THE CLICK
Getting Google Ads Traffic But Not Enough Conversions?
Many businesses focus on their campaigns while landing page friction goes unnoticed. Even a relevant ad can lose potential customers when the page is slow, confusing or difficult to trust. Our audit reviews both sides of the journey.
- Direct access to experienced Google Ads specialists
- Visitors leave before taking action
- Mobile users struggle to buy or contact you
- Your ad promises one thing, your page says another
- Forms that people start but never submit
WHAT IS CRO?
What Is Conversion
Rate Optimization?
Conversion rate optimization (CRO) is the process of improving the percentage of visitors who take action on your website, like making a purchase, booking a service or submitting an enquiry.
For Google Ads, it starts with a detailed landing page audit that connects campaign data with the website journey. The aim is to make existing traffic more valuable and identify opportunities to improve cost per conversion.
SIX AREAS WE REVIEW
What Our Conversion Rate
Optimization Audit Covers
01
Ad to Page Message Match
Does your landing page deliver on what your Google Ads promise? We check headlines, offers and keyword intent for consistency.
02
Page Speed & Mobile Experience
We review available loading diagnostics, mobile layout, navigation and usability to identify friction for visitors on different devices.
03
Headlines & Value Proposition
Is it clear within seconds what you offer and why visitors should choose you? We review clarity, relevance and the way benefits are presented.
04
Calls to Action
We review button placement, wording and visibility to make the next step obvious, from the hero section to the rest of the page.
05
Trust Signals
We review genuine reviews, testimonials, relevant guarantees, certifications and contact details to see how clearly the page builds confidence.
06
Forms & Checkout Flow
We look for friction in enquiry forms, booking journeys and checkout steps, including unnecessary effort or unclear information.
CHECK THE DATA BEHIND THE DECISIONS
Conversion Tracking
Review Included
A CRO audit is only useful when the data can be interpreted correctly. We review your Google Ads, GA4 and Google Tag Manager setup for relevant purchases, calls, forms and bookings, and flag gaps or duplicates that affect the recommendations.
- Google Ads conversion actions
- GA4 event definitions
- GTM tag firing
- Purchase & lead journeys
TAILORED TO YOUR BUSINESS
CRO for E Commerce
and Local Service Businesses
ONLINE SALES
E Commerce Stores
Product pages, category pages and checkout flows reviewed for opportunities to improve add to cart rate, purchase conversion rate and acquisition efficiency.
QUALITY ENQUIRIES
Local Service Businesses
Service pages, call options, booking journeys and lead forms reviewed to make it easier for suitable prospects to contact your business.
PRACTICAL DELIVERABLES
What You Receive
From Your CRO Audit
A clear action plan helps you move from observations to improvements. We agree on the pages and scope before starting and explain the findings in plain language.
- A clear audit report for your agreed landing pages
- Prioritized issues by likely impact and effort
- Practical recommendations for you or your developer
- Conversion tracking review
- Message match review against your Google Ads
- A call to walk through the findings
FROM REVIEW TO ACTION
Our Conversion Rate
Optimization Process
Design, development and ongoing testing are scoped separately from the audit unless included in your proposal.
01
Share Your Pages
Send your landing pages and provide the access needed for the agreed review.
02
Data Review
We analyze available ads, search terms, device performance and conversion data.
03
Page Audit
We review the agreed pages for speed, clarity, trust and conversion paths.
04
Report & Priorities
You receive practical recommendations with clear priorities and reasoning.
05
Implement & Measure
You or your developer apply the changes, then review performance against the baseline.
YOUR QUESTIONS, ANSWERED
Conversion Rate
Optimization
FAQs
Understand the audit, its scope and what happens next.
What is conversion rate optimization?
Conversion rate optimization is the process of improving your website so more visitors take meaningful action, like buying, calling or submitting a form.
How is a CRO audit different from an SEO audit?
An SEO audit focuses on organic search visibility and related technical issues. A CRO audit focuses on the journey of existing visitors and what may stop them becoming customers or leads.
Do I need to be a Google Ads client to get an audit?
No. We audit landing pages for businesses running Google Ads, whether we manage your account or not.
Will you make the changes for us?
We provide recommendations that you or your developer can apply. Ask about implementation support; any design or development work is confirmed separately.
How many pages do you review?
We agree on the number and type of pages before work begins. Audits usually prioritize pages receiving significant Google Ads traffic or representing important customer journeys.
FIND THE FRICTION. PLAN THE FIX.
Stop Paying for Clicks
That Don’t Convert
Get a conversion rate optimization audit and find out what may be holding your Google Ads results back.