by Airin AkterGoogle Ads & CRO Specialist · Founder of GadsPro
Google Ads Cost Calculator
Plan a client's budget before launch: what a sale or a lead costs in their niche, and whether that cost leaves a profit at their margin.
Note: All figures are estimates based on industry benchmarks, not actual results.
E-commerce: what will a sale cost?
Pick a niche, then set CPC, budget and margin. Conversion rate comes from the niche.
Just enter CPC, budget and profit margin. Everything else is calculated automatically.
Budget planner
How much budget do you need for a target? Uses the CPC and niche above.
Client summary
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- Monthly budget
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- Daily budget
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- Avg. CPC
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- Est. clicks
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- Est. sales
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- Cost per sale
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Estimates from niche benchmarks. Real results depend on the website, offer and tracking.
Local leads: what will a lead cost?
A lead is a call, form or booking request. Pick a niche, then set CPC, budget and margin.
Average lead value = how much revenue one lead brings on average (total sales from ads ÷ total leads).
Leads planner
Set how many leads you want per month. Uses the CPC and niche above.
Client summary
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- Monthly budget
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- Daily budget
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- Avg. CPC
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- Est. clicks
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- Est. leads
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- Cost per lead
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- Avg. lead value
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- Est. profit after ads
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Estimates from niche benchmarks. Real results depend on the website, offer and tracking.
All niches
Cost per result is cost per sale for e-commerce and cost per lead for services and bookings. Estimates use the budget and margin from the calculator above. Click a row to load it.
| # | Niche | Type | CPC | CVR | Cost / result | Est. results / mo | Min value to break even | Cost |
|---|
Cost level compares each niche with the real source average: e-commerce vs the $19.40 median cost per sale for Retail & E-commerce (Two Minute Reports, 2025); services and bookings vs the $66.69 all-industry average cost per lead (LocaliQ, 2026). Cheap = more than 20% below that average, Expensive = more than 20% above, Average = within ±20%.
40% margin → 2.5x. Below it every sale loses money.
$20 per sale at 40% margin → orders must be at least $50.
$60 per lead at 40% margin → each lead must bring at least $150.
Sources: local-lead CPC, CVR and cost per lead from LocaliQ search advertising benchmarks 2026 (US Google Ads search). E-commerce CPC and conversion rate from Two Minute Reports Google Ads benchmarks (medians, Jan–Dec 2025, all campaign types; conversions may include more than purchases, so real purchase ROAS is usually lower). Each niche uses its parent category's average. Check real CPCs in Keyword Planner before quoting a client.