Google Ads bring patients to your door. Your website decides whether they walk in. When a dental clinic recently asked us to run their Google Ads, we didn’t start with budgets or keywords. We opened their website on a phone, the way a patient would. Within two minutes we found four problems. None of them had anything to do with the ads, and all of them were quietly turning paid clicks into lost patients.
The four fixes at a glance
- Show your Google reviews on the page your ads send people to.
- Give each main treatment its own landing page.
- Make sure every Call and Book button works on a phone.
- Cut the booking form down to what you need to book.
1. Great Google reviews, but none on the website
The clinic had dozens of five-star reviews on its Google Business Profile. The website showed none of them.
Here is why that matters. A patient searching “dentist near me” clicks your ad, lands on your site and starts deciding whether to trust you with their teeth. If the proof is missing, many go back to Google and click the next result.
The fix: show your star rating and three or four real reviews near the top of the page and right next to your booking button. Link to your Google profile so patients can read more.
2. Every service squeezed onto one page
Implants, Invisalign, whitening, veneers, emergency care and children’s dentistry were all listed on one long page.
Someone searching “dental implants near me” wants to land on a page about implants. If they have to scroll past five other treatments to find it, they leave. Google also gives ads that point to a relevant page a better Quality Score, which means a lower cost per click.
The fix: give every major treatment its own landing page with its own headline, before and after photos, a short FAQ and a clear booking button. Then point each ad group at the matching page.
3. Booking buttons that do nothing when tapped
On mobile, two of the “Book Appointment” buttons were not clickable. A patient ready to book taps the button, nothing happens, and that paid click is gone. This is more common than most clinics realise, especially after a theme update or a new plugin.
The fix: once a month, open your website on a phone and tap every Call and Book button yourself. Make sure your phone number is a tap-to-call link.
4. A booking form that takes over 1.5 minutes
The online booking form asked for date of birth, full address, insurance provider, policy number, medical history and a preferred dentist, all before the patient could request a time.
We timed it at more than a minute and a half. Most people looking for a dentist on their phone won’t wait that long, and the clinic’s own data showed most visitors were giving up at this step.
The fix: ask only for what you need to book: name, phone number, treatment and preferred time. Collect everything else at the first visit.
Fix the website first, then scale the ads
Doubling an ad budget won’t help if the page loses most of the people who arrive. Fixing these four issues usually costs far less than a month of ad spend, and it makes every future click work harder. A landing page review is the quickest way to find these leaks.
A quick checklist for your practice
- Are your Google reviews visible on the page your ads send people to?
- Does each main treatment have its own landing page?
- Do all Call and Book buttons work on a phone?
- Can a new patient request an appointment in under 30 seconds?
- Are calls and form submissions tracked as conversions in Google Ads?
If you answered “no” to any of these, start there before you raise your budget. For the last point, see our conversion tracking setup.
GadsPro works with dental clinics in the US, UK, Australia and beyond on Google Ads for dental clinics, from campaign setup to landing page reviews and conversion tracking. See our client results and pricing.
Is your website losing patients your ads paid for?
We will review your landing pages, booking flow and tracking on a phone, the way your patients see them.