Paid social ads
Facebook, Instagram, LinkedIn and TikTok Ads, managed alongside your Google Ads.
Google Ads reaches people who are already searching. Paid social reaches them before they search. We manage both, so your budget, tracking and messaging work together, and you don't need a second agency.
Is this happening with your social ads?
Boosting Posts Isn't
a Paid Social Strategy
Social platforms make it easy to spend money and hard to tell what it returned. Without proper tracking, targeting and creative testing, budgets turn into likes rather than leads or sales.
Boosted posts, few results
Boosting posts brings likes and reach, but rarely the enquiries or sales you need.
Wrong audiences
Broad targeting shows your ads to people who will never buy from you.
Tracking that doesn't add up
Missing pixels or conversion events mean the platforms optimise for the wrong thing.
Tired creative
The same ads run for months until people stop noticing them.
Disconnected from Google Ads
Social and search run separately, with different offers and no shared view of results.
Unclear reporting
Platform dashboards show plenty of numbers, but not what you got for your budget.
A practical fix for every problem
Paid Social Run With
a Clear Plan
We fix the foundations first, then manage campaigns on each platform with regular testing and plain-English reporting.
THE PROBLEM
Boosted posts, few results
HOW WE FIX IT
We build proper campaigns with objectives matched to your goals, whether that's leads, sales or awareness.
THE PROBLEM
Wrong audiences
HOW WE FIX IT
We build audiences from your customer lists, website visitors and well-defined interests, and exclude people who aren't a fit.
THE PROBLEM
Tracking that doesn't add up
HOW WE FIX IT
We set up the Meta Pixel, LinkedIn Insight Tag and TikTok Pixel with conversion events, checked against your Google Ads tracking.
THE PROBLEM
Tired creative
HOW WE FIX IT
We plan fresh creative regularly and test different images, videos and messages to see what works.
THE PROBLEM
Disconnected from Google Ads
HOW WE FIX IT
We plan social and search together, so offers, landing pages and budgets support each other.
THE PROBLEM
Unclear reporting
HOW WE FIX IT
Monthly reports show spend, results and cost per lead or sale for each platform, with clear next steps.
Platforms we manage
One Team for
Every Social Ad Platform
Each platform suits a different goal. We'll recommend where to start based on your customers and budget, then manage it end to end.
01
Facebook Ads
Reach local and national audiences with lead forms, retargeting and catalogue ads for online stores, managed in Meta Ads Manager alongside Instagram.
02
Instagram Ads
Visual ads in Feed, Stories and Reels for your products, services and offers. A strong fit for showing what you do and retargeting site visitors.
03
LinkedIn Ads
Target by job title, industry and company size for B2B services, using Lead Gen Forms and sponsored content.
04
TikTok Ads
Short video ads that reach new audiences, with creative made for the platform and the TikTok Pixel set up to track conversions.
What's included
Everything Needed to
Run Social Ads Well
Every platform we manage comes with the same core work, so nothing is left to chance.
Account & pixel setup
Audience building
Ad creative & copy
Budget & bid management
Retargeting
Monthly reporting
A clear next step, every time
How Paid Social
Management Works
A clear routine from setup to scaling, with your Google Ads in the picture throughout.
01
Review
We review any existing ad accounts, tracking and past results.
02
Set up tracking
We install and test pixels and conversion events on your website.
03
Plan & target
We choose platforms, objectives and audiences based on your goals and budget.
04
Create ads
We prepare ad creative and copy for each platform for your approval.
05
Launch & manage
We launch, then manage budgets, audiences and creative tests every week.
06
Report & scale
We report monthly and move budget towards what's bringing results.
One team for search and social
Search and Social,
Planned Together
Your Google Ads and paid social campaigns are handled by one team, so budgets, tracking and messaging stay aligned. One point of contact, and no need to brief a second agency.
One point of contact
Ask about Google, Meta, LinkedIn or TikTok in the same conversation.
Shared tracking
Conversion tracking is set up so search and social results can be compared fairly.
Your accounts stay yours
Ad accounts, pixels and audiences stay in your name.
Clear reporting
Plain-English monthly reports covering every platform we run for you.
Frequently Asked Questions
Answers about Facebook, Instagram, LinkedIn and TikTok Ads management.
01How much does paid social ads management cost?
Pricing for this service is quoted separately based on your needs. It isn't included in our Google Ads management plans. Your ad spend is paid directly to each platform.
02Can I get this service without Google Ads management?
Yes. You can use any of these services on its own, or combine it with Google Ads management. Each is quoted separately based on your needs.
03Which platforms do you manage?
Facebook, Instagram, LinkedIn and TikTok Ads.
04Should I use Google Ads or social ads?
They do different jobs. Google Ads reaches people already searching, while social ads reach people before they search. Many businesses benefit from both, and we'll advise on what fits your goals and budget.
05Do you create the ad creative?
Yes. We prepare ad copy and creative for each platform. Your own photos and videos are welcome and often work well.
06Is this the same as social media management?
No. Paid social is about ads and budgets. Our Social Media Management service covers your profiles, posting and replies.
07Will I own the ad accounts?
Yes. Your ad accounts, pixels and audiences stay in your name.
Let's talk about paid social
Ready for Social Ads
That Pull Their Weight?
Tell us what you've tried on social so far and what you want from it. We'll suggest where to start and how it fits with your Google Ads. Search and social stay with one team, so there are no extra vendors to coordinate.
Pricing: Pricing for this service is quoted separately based on your needs. It isn't included in our Google Ads management plans.
Want to start with your ads? Get your free audit.