Business Profile & Merchant Center
Google Business Profile and Merchant Center, set up properly for your ads.
We set up and optimise your Business Profile and Merchant Center, fix the on-page issues that hold your ads back, and connect everything to Google Ads. It's all handled by the team that already runs your campaigns.
Is this holding your ads back?
Your Google Setup
Should Help Your Ads
Your Business Profile helps local customers find and trust you. Merchant Center feeds your Shopping and Performance Max campaigns. If either one is incomplete or full of errors, your ads have less to work with.
Incomplete Business Profile
Missing categories, services, hours or photos make it harder for local customers to choose you.
Verification problems
An unverified or suspended profile can't show properly in Maps and local results.
No review strategy
Reviews come in slowly or go unanswered, and competitors with more feedback look like the safer choice.
Products disapproved
Merchant Center errors and policy issues stop products from showing in Shopping ads.
Missing shipping and returns
Incomplete shipping and returns settings trigger warnings and limit where products can appear.
Pages that don't support your ads
Thin landing page content, missing titles or broken technical basics weaken relevance and Quality Score.
A practical fix for every problem
Practical Fixes for
Your Google Setup
We work through each issue in order of impact, starting with whatever stops your profile or products from showing.
THE PROBLEM
Incomplete Business Profile
HOW WE FIX IT
We complete categories, services, hours, service areas, photos and regular posts so your profile gives people what they need to choose you.
THE PROBLEM
Verification problems
HOW WE FIX IT
We guide you through verification and help with reinstatement requests, using the information Google asks for.
THE PROBLEM
No review strategy
HOW WE FIX IT
We set up a simple way to ask happy customers for reviews and help you reply to every review professionally.
THE PROBLEM
Products disapproved
HOW WE FIX IT
We review Merchant Center diagnostics, fix feed and policy issues, and request a fresh review of your products.
THE PROBLEM
Missing shipping and returns
HOW WE FIX IT
We set up business information, shipping and returns policies so your products meet Merchant Center requirements.
THE PROBLEM
Pages that don't support your ads
HOW WE FIX IT
We fix on-page SEO and technical basics on your landing pages so they match your ads and load cleanly.
What's included
Complete Setup,
Connected to Google Ads
Three connected services that give your Google Ads stronger foundations. This is SEO that supports your Google Ads, not a full SEO agency service.
01
Business Profile setup
Creating or claiming your profile, verification help, primary and secondary categories, services, hours, service areas and business details.
02
Business Profile optimisation
Photos, regular posts, products or services, Q&A and a review strategy, so your profile stays active and complete.
03
Merchant Center account setup
Account creation, business information, website verification and claiming, plus shipping and returns settings.
04
Product feed for Shopify & WooCommerce
Feed setup through Shopify or WooCommerce, with titles, descriptions, images, prices and product identifiers checked.
05
Diagnostics & Google Ads linking
Fixes for disapprovals and warnings, then linking Merchant Center and your Business Profile to Google Ads.
06
SEO that supports your Google Ads
On-page SEO for your landing pages (titles, headings, content and internal links) plus technical basics like indexing, speed and mobile.
Where this helps
Foundations for
Every Campaign Type
A complete profile and a clean product feed support several Google Ads campaign types, as well as your local visibility.
Google Maps & local search
Shopping campaigns
Performance Max
Calls from your profile
Reviews & ratings
Landing page relevance
A clear next step, every time
How the Setup
Works
A clear sequence from first review to linked accounts, with you kept informed at each step.
01
Review accounts
We check your current Business Profile, Merchant Center, landing pages and Google Ads.
02
Gather details
We collect the business, shipping, returns and product information Google requires.
03
Set up & optimise
We set up or fix your profile, your Merchant Center account and your product feed.
04
Fix issues
We resolve diagnostics, disapprovals and on-page problems, then request reviews where needed.
05
Link to Google Ads
We connect your Business Profile and Merchant Center to your Google Ads account.
06
Monitor
We keep an eye on feed health and profile changes once your campaigns are running.
One team for your Google setup
Your Ads and Their
Foundations, Together
We already manage your Google Ads, so we know exactly what your Business Profile, Merchant Center and landing pages need. You don't need a separate SEO agency or feed specialist.
One point of contact
Profile, feed, landing page and ad questions all go to the same team.
Built around your ads
Every fix is chosen for its effect on your campaigns, not ticked off a generic checklist.
Your accounts stay yours
Your Business Profile, Merchant Center and Google Ads stay in your name.
Honest scope
We focus on SEO that supports your ads, and we'll tell you if you need more than that.
Frequently Asked Questions
Answers about Business Profile, Merchant Center and SEO support.
01How much does this setup cost?
Pricing for this service is quoted separately based on your needs. It isn't included in our Google Ads management plans. The quote depends on whether you need a Business Profile, Merchant Center or both, and how much needs fixing.
02Can I get this service without Google Ads management?
Yes. You can use any of these services on its own, or combine it with Google Ads management. Each is quoted separately based on your needs.
03Can you help with Business Profile verification?
Yes. We guide you through Google's verification steps and help prepare the information needed. Verification decisions are made by Google, so we can't promise how long it will take.
04Which e-commerce platforms do you support for Merchant Center?
Shopify and WooCommerce. We set up the product feed through your store and check it in Merchant Center.
05Can you fix disapproved products?
In most cases, yes. We review diagnostics, correct feed and policy issues and request a review. Some policy decisions rest with Google.
06Is this a full SEO service?
No. We focus on SEO that supports your Google Ads: on-page improvements to your landing pages and technical basics. It isn't a long-term SEO campaign.
07Will the accounts be in my name?
Yes. Your Business Profile, Merchant Center and Google Ads accounts stay in your name, with access you control.
Let's check your Google setup
Ready for Stronger
Google Foundations?
Tell us where things stand with your Business Profile, Merchant Center and landing pages. We'll suggest practical fixes that help your Google Ads. One team, one point of contact, no extra vendors to manage.
Pricing: Pricing for this service is quoted separately based on your needs. It isn't included in our Google Ads management plans.
Want to start with your ads? Get your free audit.