by Airin Akter | Nov 14, 2026 | E-commerce Google Ads
If you own a gift shop in the US, the UK or Australia, November and December are the months that make your year. The problem I see in audits is simple: many gift shops run the same Google Ads in the holidays that they run in March or August. The shopper changes in the...
by Airin Akter | Oct 29, 2026 | E-commerce Google Ads
From October 22 to 28, 2026, a USA gadget e-commerce account I manage recorded a 2,227% ROAS in Google Ads. The budget did not go up to get there. The result came from four small, steady changes, and they are the same levers any online store can check in its own...
