by Airin Akter | Nov 10, 2026 | Google Ads Tips
An online shop, a plumber and a dental clinic can all run Google Ads. They should not run the same campaigns. The right campaign type depends on what you sell and how your customer buys, and getting this one choice wrong is behind a lot of the wasted budget I find in...
by Airin Akter | Nov 9, 2026 | Google Ads Tips
When someone clicks a paid ad, you have already paid for the visit. The landing page then has one job: help that person do what they came to do. In the landing page reviews I run for businesses on Google Ads, the ads and keywords are often fine. The page is where the...
